BlackBerry smartphones are very popular, due largely to the BlackBerry Messenger service (or BBM for short). This allows users to send messages to each other for free, provided the intended recipient also has a BlackBerry device and an active BBM account. In this article I will look at the benefits of this feature, using the popular BlackBerry Bold 9900 as an example.
The BlackBerry Bold makes it very easy to operate the BBM feature thanks largely to its full QWERTY keyboard along with a touchscreen which aids navigation of the user interface, along with a thumb operated optical trackpad as an alternative.
BBM is like no other messaging service for several reasons. Not only can you send and receive text messages for free, but with the latest version as found on the BlackBerry Bold 9900, you also have the option to send media items such as photos and videos which are captured on the handset's 5 megapixel camera. With a new level of app integration, you can also view what music your friends have been listening to on their BlackBerry smartphone as well as recommend app which you have downloaded from BlackBerry App World, which is RIM's equivalent of the Apple AppStore or Google Play for Android operated devices.
Because the BBM service is free on handsets like the BlackBerry Bold 9900, you have the potential to save a lot of money that would otherwise be spent on sending SMS and MMS messages, so you can choose a cheap tariff and send unlimited messages.
Of course the BlackBerry Messenger service is a major part of the appeal of BlackBerry handsets in general, particularly the BlackBerry Bold 9900, however there are plenty of other features which make it a great all round smartphone. As mentioned, there is the trademark Bold Qwerty keyboard, a touchscreen and 5 megapixel camera, but also there is a powerful 1.2 GHz processor, fast internet browsing via Wi-Fi and 3G connections and 8 GB of internal storage (expandable via MicroSD slot) and A-GPS support which comes with BlackBerry Maps as standard.
If you are looking for a great all round handset which performs everyday tasks well, the BlackBerry Bold 9900 is a great choice. If you send a lot of messages, it is a particularly good choice as the BBM service allows you to do this for free, which the Qwerty keyboard makes it an easy task.