No one can deny from the fact that apps do help in developing business. These tiny applications can immediately expose your business to a big and booming world of opportunities. An article of Mashable with the title "7 Ways Mobile Apps Are Driving Revenue for Businesses" shares useful information on how push notification and GPS tracking based geo-targeted apps can help a business in instantly driving sales and generating revenue. It also explains how the ability of making just-in-time offers gives businesses a competitive edge over rivals.
Businesses need to learn going mobile even if they have well-positioned websites. They just cannot ignore this emerging medium. An article of Forbes with the title "Mobile Marketing Too Large for Brand to Ignore" explains that businesses cannot ignore a mobile strategy. It uses the statistics of U.S. smartphone users to prove that the mobile shift is happening right before our very eyes.
But in spite of this inspirational shift, some businesses still doubt on mobile platforms. And if they are already on a mobile platform, there are things that keep bothering them. For example, a tech titan discovers your well-performing app and decides to launch its own app with similar features. In 2010, Facebook shocked Foursquare when the social media giant launched its Places check-in services; however, both services continued to survive. Many businesses avoid investing even in their original ideas. It is because they live in constant fear that tech titans such as Apple, Google, or Facebook will move into their space and take it over.
But, businesses have plenty of space in the market. However, the top apps hardly move from their positions in hit-lists, but there is a visible movement of new apps within all app categories. And a number of areas are yet to be explored. When an application is built, developers should keep in their minds that the most important thing is to end-up the project with some useful functions, even if it does not fulfill an important purpose.
One possible way is that developers first learn to help themselves through improvised means. It is not possible to easily convince venture capital and seed money for any idea. Funders within a business want a prototype before putting their cash into actual development. It means that the entire project would be expected to wind-up in a shoestring budget. The first step, of course, is to get a working app rather than collect money.
The second thing is be the first to enter market. It is pointless to think that your app will succeed in the very first attempt. This fact may drive many developers to halt their projects. But, it is batter to come on second or third position than tenth because you hurried the development.
Sitting on great idea until it gets prefect is not a right way to build a winning app. If you go in an app niche a year late, you are going to put yourself into trouble. So if you want an app, you should start things right away.
And, last but not least, you as app inventor or investor keep a sharp eye on changing technologies and trends in your domain, and improve your product accordingly. You can begin it by rushing to market as soon as possible. Many developers will say it a silly decision but it has a catch. If you today put your product in the market, you will start getting feedbacks tomorrow, or probably today itself. And everybody knows how quickly and easily feedbacks can improve the functionality, productivity and performance of mobile software. All feedbacks-positive or negative-are valuable for an app. The more feedbacks you have, the more improvements you can make in your application.
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