Since the introduction of computing devices, gaming has been an integral part of the systems. From Steven Russel's "Spacewar!" of 1961 to today's "Temple Run" developed by Keith Shepherd and Natalia Luckyanova, the scenario of gaming has seen a dramatic change in all these years. Computer and video games themselves have emerged as a major part in the software development industry.
Now is the time of mobile and tablet-based games which allow a user to enjoy their favorite ones at any place, whenever they have spare time. The popularity of tablet based gaming is increasing at a rapid pace and is outshining the popularity of popular consoles like PS3 & Xbox. A number of popular gaming applications have been introduced with the dedicated efforts of game development companies and third party application developers. This allows users to choose from a wide variety of game apps and select their favorite ones.
With ample availability of applications, the gaming industry has been injected with a sense of competition to popularize their tablet or smartphone applications. Apart from developing an interesting game itself, companies often introduce other techniques to improve the selection rate of their games. Once described for its fun and enjoyment element, game development is now considered more serious business than ever.
- Marketing models like "Freemium" apps brings in an extended advantage to developers to demonstrate the interestingness of their game and then asking the users to purchase the full version.
- Integration of social media platforms for sharing their top scores and beating other top scorers contributes to the popularity of a game.
- With advanced wireless technologies like 3G, 4G/LTE and Wi-Fi, multi-player gaming is also gaining a huge popularity and has become a crucial element for most of the games.
- Another reason of changing game development practices is advancing data processing capabilities of smartphones and tablets that can process the data input for heavy games and engage a user. Life-like game visuals engage more users and make an app more interactive and interesting.
Travis Boatman, Senior Vice President of a game development company, Zynga, during his service period at EA Mobile, stated that most of the "mobile" gaming is in fact done at home which is quite ironic because of the availability of high performance gaming consoles at home. According to EA mobile statistics, 47% of the mobile gaming is done while users are located inside their home which explains why tablet or mobile-based gaming is over-shadowing the popularity of gaming consoles and home entertainment systems rapidly.-->
The revenue generation practice of the gaming industry has also shifted with the change in marketing models. For earning profits, companies used to sell their games but now, free-to-play features of mobile games inhibit this practice. Mobile ads is the another monetization option for companies or developers nowadays in order to popularize a game. By lowering the cost of their games, they get the advantage of reaching maximum users and to earn their revenue, gaming apps are embedded with mobile ads during the loading time.
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