Developing an app involves conceptualizing, imagination, and a good amount of coding knowledge. But what many wannabe app developers don't consider is the work that is done after the app is developed. After development, you can't just expect your app to sell, and in such a competitive market as this one, you are going to need to create a strong marketing campaign to put you above your competitors.
Preparing a Marketing Campaign
First thing's first; if your app doesn't sell as well as your ambitions may have set you to believe, do not give up. Perseverance is the key, and if you find yourself with a marketing ploy that isn't bringing in many results, be smart and learn how to include more marketing tactics into your campaign.
Secondly, you'll need to look at what mobile app marketing strategies you can use. Some may not be viable to you, and others may cost you. Set out a budget and fill it with any marketing strategies you can afford, whilst looking for the most viable free options as well. There are plenty of ways to market you app, but here are a few ideas of how you can market it at little cost.
Social media is a powerful tool; with it you can connect with not only your fans, but if you go about it the right way, your fans' friends as well. Creating a profile on various social media websites can help spread your potential fan base across multiple platforms, and each platform will have its own traits to help you gain interest in your app.
Whilst updating your social media profiles regularly with information about your released or upcoming apps, you can interact with your chosen demographic and build connections with others.
A great example of this tool in mobile app marketing comes down to simple customer interaction on Twitter: You search for the phrase 'good mobile games,' and find a twitter account that asks their followers for their favorite games. You could directly reply to this, and a reply back or a retweet would then show your tweet and your game to all of their followers. If you push yourself to search for a tweet to reply to every day, you may find yourself bringing in a lot more interest in your app, and that will bring in more downloads.
App Review Websites
Some websites on the internet are wholly dedicated to mobile apps and games, and some of them have a huge following that are interested in filling their phone with brand new apps and games.
Whilst some of these websites may charge a fee to get your app checked out, you can easily find websites that have an app review submission form and are willing to review your app for free.
Popular examples include 148 Apps, as well as other websites like Android Authority or Android Rundown. You could also take a chance at emailing a few other mobile related websites and see if you get any positive replies.
App Store Optimization
App Store Optimization, or ASO, is being called the app marketer's SEO. App Store Optimization involves including keywords, appealing cover images and screenshots, and giving detailed but enticing description texts on your app store page. There are plenty of websites out there to help you optimize your app page, and you can usually learn a thing or two by looking at other successful app pages too.
Another way to improve the appearance of your app store page is to aim for as many 5 star reviews as possible. Adding an in-app popup asking for a review can be useful, but to really get more reviews coming in, adding an enticement, like extra app features for a review can prove to be handy.
Build your Brand
The final, most important step for any marketing campaign is to build upon your own brand name. You need to create a name for your customers to remember, and a reason for them to remember you. Be communicative with your customers and listen to their feedback as it will take you a long way.
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