Have you done a shift on your innovation game this 2013? Don't let the world leave you behind. There is one area that could be an added catalyst to your efforts. Patrick Meyer, a mobile innovations expert, introduces Business 3.0, which includes innovating through mobile, social, and e-tail.
The world is shifting everywhere, and it is time to shift the game this year 2013. Looking at recent successes, many companies (including start-ups that are becoming million to billion-dollar ventures) are coming out of mobile-led innovation. This is a part of an area which can be an added catalyst in shifting the game. The CEO Futurist and mobile innovations expert, Patrick Meyer, called this area as Business 3.0, which includes innovating through mobile, social, and e-tail (mobile-driven retail and e-commerce/m-commerce). 2.0, as a comparison, would be the world of web browsers, the Internet, websites, search engines, banner ads, Microsoft, and the big legacy systems.
Smartphones and tablets are becoming prominent in this era. The 3G/4G capabilities of these devices give transformative tools to innovate with. Thus, smart innovators can clearly see fresh solutions, which can be applied to lifestyles and work styles, coming from the added dimension the mobile can give: in the occasion, in your hand, in a socially sharable, ready to do or pay with one touch. All of these are linked to cloud-based content and data attribution, making mobile more than just a tool or media channel.
Patrick Meyer gave a closing keynote to a thousand energized members at a recent Direct Marketing Conference, focusing on Mobile 2013. In this conference, he illustrated the dynamic shifts occurring in today's world, such as the smartphone penetration being currently at 60% in the USA; mobile being a major driver of more than a third of social media; 75% of shoppers using smart phones before, during, and after store visits; and many more. After the illustration, he also shared 5 Mobile Drivers for innovation in 2013 and beyond. These are the following:
1. Be Steve Jobs: This means defining the world emerging for business by looking into the future trends and emerging insights, then building a mobile/social road map (typical of Steve Jobs) that feeds the planning in order to innovate and drive against.
2. WOW UX! (User Experience): Think of iPhone and now Samsung Galaxy, both are packed with extraordinarily designed and conceived user experiences, which result to the surprise and delight of the users. This is the secret behind mobile. Creating the "WOW!" experience is the first step, then followed by taking mobile further and using it to reinvent total brand experience and business model.
3. Mobile and Social Fusion: Mobile drives social, and vice versa. This is the reason why Facebook is "going to become a mobile-led company", as announced by Mark Zuckerberg this past Fall, and comes up with an enhanced mobile offering for users and advertisers. Then this January, their handheld usage passed online, and Facebook's market performance has turned around. While people are still trying to understand the world of social, it is rapidly shifting with mobile innovation. Thus, fuse the two together while innovating, since every device led solution rockets when coupled with built-in social sharing functions.
4. E.A.T. (Engagement & Activation Technology): 99% of smartphones are capable of NFC. Near Field Communication readers in these devices interacts with RFID chips in media, retail, and products. This capability "brings things to life" with a simple tap. With just one tap, users can get a video, an app, or share with friends, get a coupon or buy. At the 2013 Consumer Electronics Show (CES), the NFC feature is one of the standout innovations, in which it enables smartphones and tablets to connect to TV's, mini-speakers, headphones, home systems, and other devices with a simple tap. It is also predicted that the levels of the NFC adoption in the USA will head towards 40% of smartphones.
5. Big Data: Lastly, all the smartphones interactions and usage are throwing off "big data" like a fire hose 100 times anything marketers had had to date. So smart platforms collect and harness the data to improve and enhance follow-up brand experiences while driving greater sales. This is another opportunity to harness in new ideas and solutions.
Patrick Meyer's Mobile 2013 keynote can be viewed at PatrickTV -- capsulized down to a 14-minute video, complete with innovation demos and related insights. And remember: "Time to Shift Your 2013 Game" -- build Mobile, Social and E-tail into innovation thinking.
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