Smartphones and mobile applications have become synonyms in the technology world, with mobile first strategy becoming imperative for all organizations. According to a recent Nielsen report an average users have almost 41 applications installed on their smartphones. Interestingly this number has seen a sheer rise of nearly 28 percent YOY, stating that users are getting more inclined towards using mobile applications than web browser.
There is no denying the fact that users are constantly deleting old apps and installing new applications to find the perfect balance for carrying out their daily queries. Many analysts are of the view that there would be 89 billion mobile applications downloaded by the end of 2015. That is a staggering figure and shows how mobile applications are becoming the core of all information sharing in the current socio-economic paradigm.
Mobile applications provide a seamless integration with the smartphone platform which allows for more intuitive interaction with the users that is not possible on web browser. This era of mobile applications was started by Apple in 2008 when it launched its app store starting a wave of revolution that would grow out to become a $25 billion market by the end of 2013. Within a span of five years, Apple app store has grown to become a massive marketplace of over 850,000 apps with 50 billion downloads.
This has given app developers a new horizon by bridging the gap between users and entailing real time communication as well as information sharing. By the last quarter of 2012, App developers had roped in over $10 billion in revenue, which clearly showed the content monetization techniques applied by the cupertino company and the emergence of a new dimension for content sharing.
On the other hand the smartphone platform, coming out of the stable of Google, also managed to portray a drastic effect on the developer community as well as end users. Capturing the bulk of the market, android was able to match iOS, with more than 800,000 applications. There are expectations that Google's Play store would surpass the same download milestone as Apple by the end of 2013.
The overall consumer centric app ecosystem has seen an exponential boost, with nearly two million applications being deployed across all mobile platforms. However this has created a stagnation of applications as developers find it difficult to reach end users. The wide consumerization of It has also made it imperative for developers as well as organization to have a mobile first strategy. As more and more users are embracing the mobile web on their smartphones, there is a need to reach out to users so as to broaden the business approach.
Same can be said for the enterprise sector which has taken cognizance of the fact that Mobility can lead to streamlining of the core processes of the overall enterprise architecture and hence enhance productivity. The rise of BYOD (bring-your-own-device) has helped developers ensure cross platform support which has been a major issue with vendors due to the monopoly among platforms. Mobile cloud has also been an added benefit as enterprises have been able to leverage upon it to provide an ad hoc support for their applications in the cloud. Due to this transformation, employees are able to access vital information without any location constraints as most of these enterprise applications running in the cloud as web applications.
Enterprise app stores are the next frontier for mobile applications as organizations have started to build their own internal network of applications. According to a recent Gartner forecast, nearly 25 percent of the organization would implement their personal enterprise app store by the end of 2017, white the enterprise application adoption among organization would triple by 2018.
As mobile application development come to the mainstream, there is a shift in way information is perceived. In this post PC era, the development and deployment of applications and software is a major concern for the developers. Estimates by Appnation state that the overall app economy would surge to $151 billion in US alone by 2017. Overall mobility has come a long way since 2007, and is slated to expand exponentially in the next five years. It is important to understand that mobile applications have become the core of all information sharing and has a long way to go before it traverses all spheres of social ecosystem.